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A state-licensed MLO sends a text message to a prospective borrower advertising a special mortgage rate. Under the SAFE Act and CFPB rules, what must the MLO include in this communication?

Uniform State Test (UST) · 11% of the SAFE exammedium

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Correct answer: The MLO's NMLS unique identifier, since virtually any communication advertising mortgage services is considered an advertisement

Under the SAFE Act, MLOs must include their NMLS unique identifier in any written communication, and the CFPB's advertising rules are broad — virtually any communication, including social media posts, emails, and text messages, can be considered an advertisement. Therefore, the MLO's NMLS number must appear in the text message. "," is incorrect — text messages advertising mortgage services are not exempt as 'personal communications.' "A full disclosure statement including APR, loan term..." is incorrect — the NMLS unique identifier is what is required, not merely a state license number. "Only the MLO's phone number and state license number..." is incorrect — while certain disclosures may be required in formal advertisements under Regulation Z, the question asks what the SAFE Act requires, which is the NMLS identifier.

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